Fête Branding

ROLE
Lead Designer

SERVICES
Branding
Custom Illustration

DELIVERABLES
Logo
Brand Identity Kit

A logo is one of a brand’s most important assets. It communicates not only just the name of the brand, but the brand’s values, mission, style, and more. When creating a logo for a party planning app Fête, I wanted the brand to be cheerful, playful, and simple yet chic. Having a party is about celebrating a joyous occasion, and I wanted the branding to reflect those feelings.

The word lended itself to playful branding by using the accent above the “e” as a party hat. This inspired me to use other graphic illustrations throughout the product to provide visual interest and also keep the product cheerful and enjoyable to use.

Mood board

Initial Sketches

Along with the logo, I created custom icons and illustrations to be used throughout the app. The icons enhance the playful theme of the app with the colorful illustrations and simple design.

The final UI Component Library bring together the logo, color scheme, fonts and icons that bring this product to life. To see the finished product and read the full case study, click here.